2006
Wisdom Award “Little Kickers and Teen Heat”
Press
Releases & Celebrity Commendations
Fitness Model / Entrepreneur
Targets Childhood Obesity and Makes Headlines Nationwide
With New Franchise Offering
DAVIE, Fla., Sept. 10 /PRNewswire/
-- Ivette Cortiella has made available a new fitness franchise
targeting childhood obesity. In 2007, data showed that 15% of children and
teens are considered overweight, a tripling since 1980.
An additional 15% of kids and teens are considered "at
risk" for becoming overweight. This epidemic increase
in childhood overweight is particularly prevalent among
African American and Hispanic children, with more than
21% of these groups meeting the classification of overweight.
It is estimated that about half of overweight school-agers
and 70% of overweight teens will remain obese into adulthood.
Ivette Cortiella is a success story.
After spending years battling unhealthy
eating habits and lacking all motivation to exercise
she made the decision to take control of her life. She
has worked hard to adopt the fitness plan she now shares
with clients everywhere.
She became a fitness model and mentor
for a national fitness program and dreamed of owning
her own fitness business one day. Her career landed
her in Hollywood, California to produce a fitness infomercial
due to her success story. The astonishing results energized
her to help people of all ages attain the fitness level
they desired. She began mentoring people in online forums,
worldwide commercials, and infomercials, schools throughout
the United States, national tradeshows and governmental
events. Some of her products are in several retail stores
throughout the nation, such as Target and Wal-Mart.
In 2004, with her energy still going
strong, she began living her dream and opened her first
company, Superfits Enterprises. She produced and developed
her first series of Home DVD Fitness & Wellness
programs for children and teens.
In 2006, she decided that she was not
done making changes in our
community. She opened Ivette C's . She has created
the first and the one-and-only structured full fitness
& wellness center for children & teens. Her
determination is to target and fight this growing epidemic
of childhood obesity that is slowly destroying our future
generation.
In 2006, she also decided that it was
a home run to open a non-profit organization, MDT Network,
targeting childhood obesity. Her goals are to
help all needy children and parents throughout the nation
that cannot
afford any fitness, nutritional and or training programs.
To Ivette there
is NO excuse not to be healthy and learn to live a fulfilling
happy life.
This has become a worldwide goal for
Ivette, already receiving praise
from Presidents Bush & Carter, New York Mayor Bloomberg,
and Queen
Elizabeth & Prince Philip, to name a few. In 2006,
she won an award given
by Disney.com for the children's creation of the year,
the first award ever
given to a single company in four different categories.
Her unique approach coupled with her
own vitamin line, clothing line,
equipment and DVD workout series has served her passion
well. Appearing on the "South Florida Today Show" and private
invitations by state senators,
city mayors and governmental organizations have driven
her passion forward.
She hopes that someday every elementary, middle and
senior high school in
our nation will have access to her home fitness programs
and fitness
centers.
Combine this with the multibillion-dollar
fitness industry and you have a winning combination
of business and fitness targeting America's youth.
Franchise opportunities available.
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